IQZ Case Study TST

CASE STUDY

Truck Systems Technology (TST)

31%

MORE USERS

41%

CONVERSION INCREASE

39%

SALES GROWTH

Scenerio

Truck Systems Technologies (TST)  came to IQZ in the Summer of 2016.  They had recently been acquired by Pressure Systems International and desperately needed online marketing and search engine optimization for their online store. 

The Challenge

The website was outdated and needed all three components of SEO, technical, On-page and Off-page – what we at IQZ call holistic SEO.  It also became apparent that regular updating of content and social media needed to happen.  Additionally, we immediately saw the need to improve the customer journey and the conversion rate of the website. 

We immediately saw the need to improve the customer journey and the conversion rate of the website. 

The Solution

We spent a large majority of the time layering content throughout social media and valid partner linking.

We tackled the website first.  Redesign was absolutely necessary in this case because the current website was so outdated and had so many broken links.  At the same time, we never stopped conducting SEO tactics on the domain, content and links.  We spent a large majority of the time layering content throughout social media and valid partner linking.

magento-logo-white

TST had suffered from several successful hacking attacks prior to working with IQZ. We knew TST would need an enterprise class security solution. We chose Magento for the perfect combination of best-in-class performance and bomb-proof security. 

The Results

TST has seen a doubling in their conversion rate since using IQZ for their online marketing.  A growth of 31% in online traffic over the previous year, resulting in 38.7% more sales online. 

Before website overhaul

After overhaul conversion rate up 44.1%

“IQZ was the best company to hire for our situation, we are glad we did it and will continue to use them.”

J. Gravell

Trucking System Technologies